H&R Block - Tax Season
I wrote all of the online journeys and communications deployed to H&R Block customers and potential customers (A LOT OF EMAILS!) — resulting in 13% more virtual appointments and 15% more retail appointments booked YOY.
Copywriter: Greg Smart | ADs: Nicole Warn & Daye Oh | Agency: Gale
I W-2 You
In addition to the usual tax season journeys, we also ran some fun promotional tactics, like our “I W-2 You” Valentine’s campaign, which encouraged people to remind their loved ones to save on their taxes
