Introducing Byte by Yum!

Yum! Brands is one of the world’s largest restaurant companies, with more than 44,000 restaurants across 150+ countries and territories, including KFC, Taco Bell and Habit Burger.

But behind all those restaurants was a technology problem: a fragmented ecosystem of apps and software solutions that made it difficult and confusing for restaurant owners to navigate.

The solution was to bring it all together into a single, unified platform—simplifying how restaurants discover, adopt and use technology.

Byte by Yum! was born. A new brand, with a bold visual identity designed to win the hearts and minds of stakeholders and restaurant owners, while making restaurant technology feel simpler, smarter and more connected.

Copywriter: Greg Smart | Art Director: Janelle Lamothe Rose | Agency: GALE